Tuesday, March 30, 2010

Review - Be Our Guest


I finished Be Our Guest: Perfecting the Art of Customer Service by the Disney Institute this morning. Yeah, imagine that, me reading a Disney book.

Of all the companies out there, Disney does an amazing job at satisfying the customers needs. in fact, they formed the Disney Institute to share their story and show other corporations how they can excel at customer service.

I enjoyed the book from a management point of view. There were great examples throughout the book. Lots of good ideas. My biggest complaint is there is a lot of repetition in the book. This 200+ page book could have been reduced to 15 pages if all the repetition had been left out.

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